No clickbait. No bullshit. No oligarchs pulling the strings. Just quality, original journalism about London.
How much do you really know about who has real power in London? What would happen if journalists actually had the time to investigate the powerful people in our city? What if there were a news outlet that tried to find the real story rather than trying to go viral?
London Centric reports on the people, decisions and — crucially — money that our city runs on. We care about the things, big and small, that make a difference to Londoners’ lives, whether it’s a political scandal or how best to spend your pay cheque this weekend.
Oh — and we promise to have fun along the way.
What makes London is the people who call it home. We want this to be a collaborative project. If you subscribe and have something you want to investigate, we want to hear from you!
You can email hello@londoncentric.media or WhatsApp us directly.
Some people think the UK’s media is already too London-centric. We disagree.
Reporters at corporate-owned local news outlets are doing an impossible job, ordered to chase clicks by churning out dozens of stories in the hope they appear in Google search results or go viral on Facebook.
All of this means a global capital city of nine million people lacks the media it deserves.
We believe that people are willing to pay for proper journalism about where they live. We’re starting small, but we want to grow fast. If you believe in our vision, we need you to subscribe now.
What you get in return for subscribing:
Become a paid subscriber for the full works: News on what is going on behind the scenes in London’s corridors of power - featuring well-sourced, interesting, and unusual stories about the capital. You’ll receive at least two properly reported updates a week, mixing weighty journalism with fun reads about the capital - along with breaking news when it happens.
Join the free list for occasional summaries of what’s going on in London.
London Centric is a project that will succeed or fail based on whether people are willing to pay. There are no shadowy financiers involved. No foreign state is paying the bills. Every penny we get from subscribers pays for journalism.
If you believe in our mission statement then your support at this stage will make the difference between success and failure — and whether we can invest in more local journalism.
We are asking you to pay £7.95/month — around the price of a pint of lager in central London — in return for unlimited access. If you commit for a year then you’ll get two months free — working out at the equivalent of just £1.50 a week.
PRE-LAUNCH 25% DISCOUNT SPECIAL OFFER: If you subscribe prior to launch you will receive a 25% discount — taking the price down to just over £1 a week.
If you’re feeling generous we’d love you to pay extra as a founding member. In return you’ll receive an invite to our launch party and other exclusive events.
There is also a corporate discount for organisations who want to buy multiple subscriptions for their workplace.
Who is behind London Centric?
London Centric is edited by Jim Waterson, who previously worked at the Guardian as media editor and before that was political editor of BuzzFeed.
He quit his job at the Guardian to launch London Centric after years of reporting on the decline of local media, in the belief that there has to be a better way.
Got a story?
News outlets are nothing without their readers and the people who have stories that need telling.
If you’ve got a story then get in touch by emailing hello@londoncentric.media. Alternatively, send a WhatsApp to +447760993558 – or simply click the link below.
Everything is treated as being in confidence and anonymous, unless you say otherwise.
Are you a freelance journalist with a scoop?
We are only interested in stories that haven’t been told before and include information that is new or revelatory. We want to understand the people and the money that makes London tick. We also want to have fun.
If you are a freelancer with a story that’s exclusive, unusual, or intriguing then we welcome pitches to hello@londoncentric.media. We are not looking to commission many stories and they will need to feature untold stories to make the cut — but don’t be afraid to pitch. We are interested in scoops, big or small.
London Centric pays appropriate rates according to the level of reporting involved and will settle invoices within a week of publication. We are aware of the strains of freelance journalism and will provide a quick response on whether we want to commission a story or not.
