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as I understand it the basic approach is to have a succession of different companies running the same shop. on paper it looks like new businesses keep setting up in the same shop unit and then going bust before another company does the same (and then another etc), even though in practice the shop stays the same. very small businesses (<£90k) don't have to charge VAT and most other taxes (e.g. business rates) are not due immediately. Each company operates for a while and then goes bankrupt before becoming liable for VAT or paying other taxes. Then a "new" company takes its place.

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